Online Marketing Tips for Small Businesses

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10 Digital Marketing Tips for Small Businesses | Hallam Internet

Team up with a business related to your industry but not a direct competitor for a joint project. This can be done locally offline through some kind of special event, or online with a webinar or promotional giveaway.

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  4. Tip #1: Your Website - Keep it simple?

Partnering with another business means twice as much notice. People pay big money for that kind of access! Apply Online for Business Awards. Most industries have business awards you can win, providing you with an online badge you can place on your website. Badges like these can boost credibility, and as a result, increase sales. Local marketing can often be less expensive than massive online campaigns.

Here are 69 MORE ways to boost your business. Get yourself some snazzy business cards, then give them to every person you lay eyes on. Every handshake should come with a business card. Guerilla marketing emphasizes creativity over budget, and strategies are often cheap and easy to implement, especially when localized.

We did a massive post about guerilla marketing recently, detailing a bunch of strategies and examples you should check out if you want to learn more! Host an Event or Class. Plan an event or class to host, then print out flyers and post them on community bulletin boards libraries, coffee shops, local colleges and adult ed centers.

Put a fishbowl at your place of business with a sign asking visitors to drop their business cards in for a chance to win something from you for example, a restaurant might offer a free pizza party. Check out 24 more restaurant marketing ideas here. Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers.

5 Digital Marketing Tips for Local and Small Businesses

Get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing e. Slowly nurture your subscribers via email until they are ready to become paying customers. Start your email campaigns with a free email marketing service like MailChimp.

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This list of digital marketing tips for small businesses will help your local or small business create more sales opportunities online. Find out. Marketing your small business online is no small task. There are many elements that come into play to create an effective strategy. Consider.

Car Magnets for the Company Car. Slap a magnetic sign on your company car to build brand awareness as you drive around town just be sure to obey traffic laws. Bumper stickers and window decals work as well! For example, you could be within the food industry and have an influencer outreach strategy to help raise awareness of your brand by approaching local food bloggers.

In conclusion, these tips should help your small business if you use the above digital strategies effectively. If you have any questions about any of these, contact the Hallam team. Kevin Kapezi has specialist experience in Digital Marketing Strategy. As well I think that the most powerful way to differentiate yourself and to get ahead, is by… Also… 1.

When often people have every piece of the puzzle, but refuse to put the pieces together. People miss out on one, and often both. When you create some great blogs posts, as the one above, people LOVE that and follow you for it. Quality content and being consistent is important, especially with how much content is out there on the web, you can immediately stand out if your content is better researched.

Twitter is an ideal platform for social listening and we have tips detailed in the above post on how you can use this as part of your digital strategy. As a small business you would need to write about content that your target audience would appreciate, adds value and is likely to be shared. As part of a wider link building strategy, you are able to gain some natural links which will boost your SEO efforts. I think there is not enough content online explaining how to effectively improve Google business profile, and some of the points you made are really spot on and helpful in practice.

Hopefully this can help you or others improve on one of the fundamental building blocks of SEO — Google My Business profiles. Concerning page load time, is it only pictures on the page that can take the majority of the page size and cause slow loading? And how can I compress pictures without affecting its quality?

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In terms of improving page load time, large image files are usually the easiest to spot. However, there could be other issues. We have a blog post that explains how to optimise your images for the web and maintain qulaity. GTmetrix is a great tool to see what else could be slowing down your site.

You can spot if any plugins, files etc might be slowing down your site.

Tip #2: Reviews - Your customers are your biggest advocates

Last but not least, make sure your website works on all screen sizes so people can view it on all devices computer, tablet and smartphone. I shared a bunch of creative content marketing ideas here, and Elisa recently rewrote the rules of content marketing for small businesses. Give New Life to Old Data. Let me start off by saying that digital marketing for local and small businesses does not need to be difficult. Turn a webinar into a video tutorial. Then hire a photographer yes definitely spend money on these to get the pictures you desire for your site.

Thanks Kevin for sharing this wonderful article. Actually i want to do digital marketing of my business, so i was looking for the information like this. This is absolutely fantstic blog that i have ever read. You have covered almost all the points related to digital marketing. Please keep sharing info like this. Thank you for this nice article. One of the most important benefits of digital marketing is that it is the most cost-effective ways to market your business.

However, with affordable digital marketing tactics, small businesses can get more for their marketing spend. Everyone needs to read this before starting a digital marketing business online. This blog was… how do I say it? Your email address will not be published. Some websites may have already created a generic page for your business. Here is a small list of sites to check:. Then identify the ones that will be the most effective and start using them to your advantage. Email marketing is one of the best ways to market your services and content to a quality audience.

People who sign up for your emails are asking you to communicate with them. One easy tip to keep in mind is to keep them short and sweet. When used correctly, email marketing can be one of your highest converting marketing channels.

Keeping your emails shorter is a good way to keep people engaged, while still getting your message across. People can get overwhelmed when presented with too much information. If the goal is to get someone to click on a link, write an enticing description and present an appropriate call to action CTA. If your business has a new deal or promotion, tell them exactly what it is and how to get it.

1. Research Competitors and Differentiate Yourself

One more thing to keep in mind is to not overdo it with email marketing. If a company sends too many emails people could become uninterested or annoyed. This can cause people to unsubscribe from your mailing list, which is counterproductive to your goals for doing email marketing in the first place.

Content marketing for local and small businesses can definitely take time to get right. This is also a very good way to identify new blog and page topics for your website. If someone has a question that requires a longer answer, write about it and post the full answer on your site.

Then, you can answer the person on the site you found the topic on and refer them to the full answer on your site. First, make sure you have specific goals. This could include obtaining more organic or referral traffic, growing your social media following, or getting more qualified leads. Each of these tips can help you meet your goals and succeed in the ever-changing digital space.

The second thing to remember stems from my note in tip 1 about websites. Don't be afraid to dive in and get familiar with each space. The sooner you start taking action, the sooner you will start finding digital marketing success for your local or small business. Your Website - Keep it simple Your website is the face of your company online.

To break this down a bit: Reviews - Your customers are your biggest advocates Reviews are VERY important for your companies reputation, especially online.

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Here is an example of a company that does a good job replying to reviews on Yelp.